Visibility is one of the core currencies of the Internet. Want to know why? Only 0.63% of people bother to click on links from Google’s second-page search results. On the flip side, the top three sites on the first page get over 54% of all clicks. Coincidence? I think not! This could be one of the major differences between a successful brand and a struggling one. After all, you need to be seen and known to build a prosperous brand.
Still, it can be quite challenging to create the right visibility for your business when you don’t know much about SEO techniques. The pressure is even worse for those in traditionally “non-sales” careers like web developers, designers, and so on. In this blog, we will look at some of the search tactics you can use to enhance your web visibility and which ones to stop using now.
What SEO Techniques Can Improve Your Site’s Visibility?
When it comes to attracting more eyes and clicks to your site, there are really few options that work as well as the proven search engine optimization hacks. Think about it – at its heart, SEO really is about understanding what makes your audience tick and why. By using both on-page and off-page techniques, you get to build or design a website that people enjoy. A few of these particular SEO tactics include:
- Keyword research. Want to know exactly what your target clients are typing into the search engines to find services or products like yours? Your best bet is keyword research. This helps you discover not only the search terms but also the intent and how to align your content to these for better visibility and outcomes.
- Better content marketing strategy and optimization of old content. Of course, knowing the keywords isn’t enough on its own. You need to create appealing content that profers solutions to people’s problems so they can stick around (more on this later).
- Strategic backlink building. Knowing how to attract links from high DA domains through guest blogging and other methods can quickly push your site to better rankings and boost your brand reach. One more thing that can speed up your results is an article distribution service that specializes in sharing content across blogs that have high organic traffic, authoritativeness, and low spam scores.
4 SEO Techniques to Increase Search Visibility and Organic Traffic on Google
Increasing search visibility is important but not easy for anyone, let alone when you are not an SEO specialist. Still, if you want your business to succeed and make your brand a household name, it is something that you must be willing to do. So, here are a few ideas to help you get started now.
#1 Create Content Like a Pro
What’s the point of a website without anything to read, look at, or click on, right? Content is a big part of boosting your website’s visibility – it’s the top ranking factor on people’s minds when they think about effective SEO techniques. But this does not mean that any old blog piece would do. No, sir! If you want to get your website on your clients’ radar, you need to come up with something that matches their interests and catches their fancy.
So, you already know that keyword research is vital, but in addition, you can check the “people also ask section” for even more semantic keyword ideas. Then, use these to create topics that are relevant to your customers and plan your content strategy. Of course, you will need to optimize every blog post, landing page, video, graphics, and other content format.
You do this by adding the keywords strategically, making sure your texts are understandable, have the right word count or duration, and more. If all that sounds too much, no one said it would be easy. Consider using some tools to automate parts of your content creation and distribution process or hiring an SEO team who can tackle these tasks for you.
#2 Optimize Your Site for Mobile Search
There is no ignoring the fact that most people now prefer to use their mobile devices for online searches. According to Statista, mobile traffic accounts for 58.33% of the global internet traffic in the first quarter of this year alone and has consistently made up to half of all web traffic since 2017. And guess what – this trend is expected to keep increasing as the years go by. It’s already expected to reach 72.6% in 2025. So, how do you key into this?
You need to look under the hood of your website. Does it have a mobile-first design? You don’t want your content being blocked by annoying popups on smaller screen sizes. Ensure that your page load speed is not slow as well, as this can tank your search rankings. The more responsive your layout is on all screen sizes, the better it looks on mobile.
Now’s also a good time to check if your app is properly optimized for the app store (ASO), as mobile users are more likely to download applications than using a browser version. So, using keywords in in-app content, title, and app store description, in addition to high-quality images, will cause your apps and landing pages to appear higher on mobile search results.
#3 Give People What They Want With Core Web Vitals
Quick question – so what’s the experience on your web page like? Your CWV report has a huge impact on your web visibility and traffic. How long your page takes to load (LCP), the amount of time it takes for a visitor to be able to interact with your content (FID), and how long it takes for your content to settle on the page (CLS). All of this sounds quite technical, but the search algorithm relies on these metrics to decode the users’ experience and behavior on your website.
Since the importance of UX is vital in improving buyers’ journeys, you want to pay attention to every area. Be sure to check your website speed and maybe use an SEO tool like PageSpeed Insights to get in-depth data and recommendations on the best steps to improve these metrics. Doing this can make a real difference.
Recommended reading: Marketing Strategies for Small Businesses to Compete in Search Results
#4 Go All Out With Link-Building
Link building is one of the powerful SEO techniques that can boost your web visibility. Every quality link placement contributes to building more brand awareness and increasing the authoritativeness of your site. Since the search algorithm considers backlinks from quality sites as a vote of confidence for your web pages, you want to prioritize link building as much as content creation.
A good way to go about it is to reach out to potential sites and offer to create content for them. This is guest blogging, one of the oldest (and still effective) tactics to earn a link back to your site. But this can be a fairly exhausting process, so you want to do your research and put in your best efforts. If necessary, get an expert to help you with some of the more difficult aspects. While this may seem costly at first, these investments could be a part of the financial web resources that get you closer to your long-term goals.
Ineffective SEO Strategies You Should Stop Using
It can be a bit confusing to know which of the many SEO strategies and techniques are still relevant in 2023. And unfortunately, many guides mention some techniques that can barely work. So, save your time by avoiding the following tactics and instead invest your efforts in other methodologies.
- Broken link-building. This is one of those link-building tactics that was great at some point, yet this point is far beyond now. It required you to scour the web for pages with dead links. Then you offered your own content in exchange for these links, and since many webmasters don’t want visitors clicking on a bad link, they often said yes. Yet, now, it’s too obsolete and much less effective.
- Keyword spamming/stuffing. Many newbies and even advanced bloggers were once guilty of this, back when Google still ranked term frequency (TF). The idea was to use as many keywords as possible and often far too many times in an attempt to get that content to rank higher in search results.
- Search-engine-focused content over people-friendly posts. For the longest time, bloggers were more fixed on creating content that the search algorithm liked, but this has changed. With the recent updates, the algorithm knows how to spot such content and only favors those that provide actual helpful info to people.
Conclusion
In conclusion, there are many effective SEO techniques that you can use to boost your website’s visibility and organic traffic. Some of the most important techniques include:
- Creating high-quality content that is relevant to your target audience and optimized for search engines.
- Building backlinks from high-quality websites.
- Optimizing your website for mobile devices.
- Improving your website’s loading speed.
- Using targeted keywords throughout your website.
At Designveloper, we can help you with all of these SEO techniques and more when you work with us in website development. We have a team of experienced SEO experts who can help you develop a custom SEO strategy that is tailored to your specific needs and goals.
If you are interested in learning more about our software development services, please contact us today. We would be happy to provide you with a free consultation.
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