Methods to Prepare Your eCommerce Store for Black Friday
In the U.S., Black Friday is a huge shopping holiday that falls on the day after Thanksgiving and marks retailers’ first giant push to get consumers to buy for Christmas. With eCommerce accounting for more than 4% of all retail sales, your online store must have a plan in place to handle increased traffic volume during this time.
Black Friday is rapidly approaching, and if you’re like most online retailers, you probably still aren’t ready for it. Unfortunately, this can be a huge loss of potential revenue for your business. But don’t worry; there’s still time to prepare. Here are some helpful tips on how to get your eCommerce store ready for the biggest shopping day of the year. Start preparing today so that Black Friday doesn’t sneak up on you again.
How do I get my website ready for Black Friday?
Black Friday is just around the corner, and if you have an eCommerce store, you know that this can be a stressful time of year. However, if your website isn’t prepared for the spike in traffic on Black Friday, it could result in site downtime, leading to lost sales.
We will provide ways that you can prepare your eCommerce store for Black Friday. We’ll go over everything from server uptime monitoring to optimizing images, so they load quickly on mobile devices.
Are you ready for the biggest shopping day of the year? Black Friday is just around the corner, and it’s time to prepare your eCommerce store. However, if you’re not yet sure how to prepare, don’t worry. We’ve got some great tips that will help get your store ready before this massive shopping holiday.
How to prepare your online store for Black Friday
Black Friday is the biggest shopping day in America. The deals are amazing, and there’s a huge influx of traffic to your eCommerce store. But, if you’re not prepared, it could be a disaster for your site and business.
We’ve put together some tips that will help you prepare for Black Friday and ensure that your eCommerce site can handle the rush:
- Update Your Technology – Make sure all of your software is up to date, so everything runs smoothly during the holiday season. This includes any plugins or add-ons used on your website and any content management system (CMS) updates or security patches available from Google Analytics, WordPress, etc.
- Do you have enough inventory?
- Are all products listed correctly with images?
- Is your checkout process optimized for mobile shoppers?
- Can you handle an increase in traffic without slowing down or crashing?
- Have you taken advantage of any available discounts on Google Shopping Ads or Facebook ads?
Black Friday is just around the corner, and this year, it will be in November. So it’s probably safe to assume that you’re already planning sales events for Black Friday weekend, but are your eCommerce stores ready?
Black Friday is a big event in the world of retail marketing. Sales data suggests that consumers spend up to 50% more during online shopping holidays like Black Friday than other days throughout the year. The day after Thanksgiving has become synonymous with holiday shopping at brick-and-mortar retailers and online shops across the country – even internationally! Not only should marketers be prepared themselves, but their website needs to be completely optimized for your online purchase.